Best social media analytics tool

  Nowadays promoting your brand and products on social media platforms has become really competitive. And Instagram is one of the hotspots to promote your business through social media marketing strategies. Although there are various features on Instagram that you can utilize to promote your brand, one of the latest crazes is Instagram Stories. So, let us discuss in detail the marketing strategies that you can use to boost your business through the help of Instagram Stories. What is an Instagram Story?  Instagram story is a feature where you can upload a status that stays on the feed for 24 hours. And unless you decide to upload it as one of your highlights, the uploaded story gets archived and only you will be able to see it. The aim of an Instagram Story is to create a FOMO (Fear Of Missing Out). This makes everyone following you keep an eye out for the latest uploaded stories. Utilizing Instagram Stories For Business: There are numerous ways in which you can utilize Instagr...

  Social media platforms are an ever-changing field. The reason behind its constant evolution can be due to the implementation of new features or the latest trends. And to keep up with these evolving platforms, you as a marketer need to be constantly updated and evolve your brand's marketing itself. For instance, YouTube came up with a new feature called YouTube stories that gives you room for more exposure and expands your social media reach . Let's dive into all the things you need to know about YouTube stories. What are YouTube Stories? YouTube Stories is a feature that was launched in 2018. At the time of its launch, it was referred to as YouTube Reels. This feature is just as similar as the Stories feature of Facebook, Snapchat, and Instagram.  You can utilize this feature only if your channel has hit the milestone of 10,000 subscribers. After reaching 10,000 subscribers, it takes around 1 to 2 weeks to activate this feature. Measuring YouTube Stories' Performance: The...

  Nowadays people are more interested in viewing online videos more than anything else. And that's why one of Instagram's newest features, IGTV, is where you can upload videos without worrying about the duration of the video. If utilized properly in your marketing strategy, the IGTV feature can easily turn out to be a game-changer in promoting your business or the content. So, let's go through everything you need to know about the feature and some helpful tips so that you can utilize the most out of it for your brand. What is IGTV?  The full form of IGTV is Instagram TV. As the name suggests, you can upload a video of up to 60 minutes of duration from your PC or Laptop. And if from your mobile, then you can upload a video of duration up to 15 minutes without any restriction. But to upload a video on IGTV, the video has to have a duration of a minimum of 60 seconds. IGTV is a good way of promoting your content in a long, engaging, and narrative way.  Why Utilize IGTV For B...

  Although there are numerous ways you can engage with your audience, there is one method that is not used or least talked about by the marketers: Facebook live. If you haven't been utilizing it properly, you might want to get working on it. If used correctly, this mode of social media engagement is a complete game-changer. Being one of the most popular social media platforms, Facebook is a great venture to grow business. So, let's discuss the proper utilization of live sessions on Facebook. What is Facebook Live and How to Analyze its Performance? Facebook Live is a feature of  the Facebook social media platform. It allows you to share real-time video with the viewers you want to share it with. This is an interactive way to connect with your Facebook friends or audience.  You can simply analyze the performance of your Facebook live using the Facebook page analytics which provides you insights into your live session. For in-depth analysis, you can make use of a Facebook ...