IG Story Marketing Strategies 101

 Nowadays promoting your brand and products on social media platforms has become really competitive. And Instagram is one of the hotspots to promote your business through social media marketing strategies. Although there are various features on Instagram that you can utilize to promote your brand, one of the latest crazes is Instagram Stories. So, let us discuss in detail the marketing strategies that you can use to boost your business through the help of Instagram Stories.


What is an Instagram Story? 


Instagram story is a feature where you can upload a status that stays on the feed for 24 hours. And unless you decide to upload it as one of your highlights, the uploaded story gets archived and only you will be able to see it. The aim of an Instagram Story is to create a FOMO (Fear Of Missing Out). This makes everyone following you keep an eye out for the latest uploaded stories.


Utilizing Instagram Stories For Business:


There are numerous ways in which you can utilize Instagram Stories for business. But here we are going to get into the simplest, easiest, and most effective ways in which you can utilize Instagram Stories for your business. They are as follows: 

  1. Post Fun and Relatable Content - You can post fun and relatable content on your Instagram Stories like behind-the-scenes footage or trending memes. They are interactive and engaging to the audience that makes your audience relate and witness your brand's fun side.

  2. Interact With Your Viewers - You can post interactive stories like Q&As regarding the brand/product and putting up polls. As they are engaging and in this way the viewers can interact with you, but in an indirect way.

  3. Host Influencer Takeovers - You can even have collaborations with influencers to conduct influencer marketing campaigns and Instagram takeovers with them. It is an innovative idea to promote your brand and products. You can always find influencers with the help of Unbox Social's social media measurement tools and host successful influencer marketing campaigns.

  4. Share Important Links - Sharing important links on Instagram Stories can play a crucial role in endorsing. You can always upload links to your brand's websites, product links, or links to your other social media platforms.

  5. Make Announcements - You can also promote by making announcements on stories where you can announce future collaborations, launching of new products, or offer giveaways.


IG Story Best Practices:

 

There are a ton of practices that you can use to gain more engagement on your IG Story. So let us take a look at some of those best practices that you can use on your IG Story: 

  1. Maintain an Aesthetic - It refers to following a particular genre or theme while uploading your Instagram Stories and posts. 

  2. Add Descriptions With Hashtags For Better Reach - Descriptions should be related to the story as relatable and catchy descriptions engage more people. Additionally, adding hashtags just makes it better as they get your stories a better reach. However, hashtags should not be used a lot as they might be reported as spam later.

  3. Measure Your Story Performance- It refers to analyzing the performance of the story and going through insights on the story that you posted. 

  4. Create a Publishing Calendar- It refers to maintaining a schedule for posting. This makes your job as a marketer easier and creates a systematic approach.



Unbox Social - Your Brand's Best Ally:


Unbox Social provides you with a complete set of analytics tools that can solve any social media marketing problem. This makes it the best analytical tool in the market. Unbox Social's social media measurement tools can help you get all the insights and reports that you need regularly to improve your social media management. 


Unbox Social's analytical tools come with features like competition tracking that easily provide you an upper hand over your competitors. Other than competition tracking, you're also offered in-depth analysis on your audience, scheduling and reminders of posts, and so on. You can also find influencers tailored for your brand for collaborations. If used properly, Unbox Social can help you prosper your business on multiple mainstream social media platforms. Its easy-to-use tools and user-friendly interface makes it an all-around choice. 


To Wrap Up:


Everyone has to start from the bottom. Although it's the basic and easiest ideas that can help you promote your brand, do remember to switch up from time to time. Let's be honest, we all get tired of seeing the same kind of posts all the time. But how do you know whether it's time to revamp and if your audience is liking your new approach? This is where you make use of Unbox Social's best analytics tools. You can try out the demo version on the official website today!

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