The Ultimate Guide to Facebook Live

 Although there are numerous ways you can engage with your audience, there is one method that is not used or least talked about by the marketers: Facebook live. If you haven't been utilizing it properly, you might want to get working on it. If used correctly, this mode of social media engagement is a complete game-changer. Being one of the most popular social media platforms, Facebook is a great venture to grow business. So, let's discuss the proper utilization of live sessions on Facebook.


What is Facebook Live and How to Analyze its Performance?


Facebook Live is a feature of  the Facebook social media platform. It allows you to share real-time video with the viewers you want to share it with. This is an interactive way to connect with your Facebook friends or audience. 


You can simply analyze the performance of your Facebook live using the Facebook page analytics which provides you insights into your live session. For in-depth analysis, you can make use of a Facebook analytics tool to help you to get insider information of your profile and also help to increase the reach of your live sessions or pre-recorded videos.

  1. For Live Videos - You can simply use any analytics tools to get performance reports. Or, you can use the in-built Facebook page analytics to analyze the outcome of your live sessions.

  2. For Pre-recorded Videos - After uploading the video you can see the number of reactions, comments, views, and shares your video received by the audience. Based on that you can determine how good or bad your video is performing on Facebook. 


Tips for Conducting a Successful Facebook Live:


Let's dive into some of the basic tips and tricks you can use for conducting a successful Facebook Live. They are as follows: 

  1. Test your Live Initially Using 'Only Me' Settings -  You can easily test your Live by putting the live setting on 'Only Me' where only you're your viewer. This can be ideal for preparing and practicing before coming on proper Live.

  2. Continue Reintroducing Yourself - In Live sessions, the number of viewers keeps on building up. So, it is necessary to keep reintroducing yourself in a Live to let people know about yourself and the aim of your Live session.

  3. Embrace Your Mistakes - It is fine to make mistakes during a Live session, but don't be nervous. You can easily just admit to it or make a story about your mistake and then joke about it.  Then you can easily learn from your mistakes and keep on getting better at them.

  4. Encourage Audience to Share and Like - For increasing the reach of your live videos, likes and shares are very important. Encourage your audience at regular intervals to share and like the stream and spread positivity through it.

  5. Mention and Engage with Commenters -  While you are on Live, you can easily see Live Chat and Comments on your screen. Interactive Live sessions are liked by the audience the most. So, it is important to mention and engage with commenters to have an interactive Live.

  6. Broadcast for a Minimum of 10 Minutes - The longer you stay, the better reach you receive. Staying  Live for a minimum of 10 minutes sets a minimum mark for being recommended on Live Feed.

  7. Offering Ending Note - Just like how crucial the intro is, the outro also plays a huge role. Remember to end on a positive note and encourage the people for the last time to like, comment, share, and subscribe.

  8. Add Link in Description- Providing links to different social media handles is a good way of promoting Live videos on different social media platforms. It is good for the reach of video postings.



Why Opt for Unbox Social? 


If you use a proper Facebook analytics tool, you'll gain unparalleled knowledge regarding where to improve. Unbox Social's Analytics tools is a complete set of tools that provides you with multi-social media platform management and analytics. Unbox Social's Facebook analytics tool offers you a great advantage in hosting Facebook Live sessions. It provides you features like scheduling and reminders to post your videos. 


All your contents' performances are offered to you in an in-depth analysis. You can even check up on your competition via competition tracking. You can find influencers and hold influencer campaigns to host fun and intriguing Live sessions. Unbox Social's tools help find influencers best suited for your brand and conduct successful influencer campaigns. All these features make it a desirable choice, as it can easily help you to grow on several social media platforms.


The Bottom Line:


Growing and making up a name for your brand on social media platforms like Facebook can be challenging. But with the guide and tips offered at Unbox Social, you are ensured growth in a much more secure, systematic, and efficient manner than others. It can easily give you an upper hand over your competitors if utilized properly. Furthermore, Unbox Social's social media analytics tools are also there which can make your job much easier and can help you get better exposure than before. It is available for every mainstream social media platform. Grab your subscription today!
Location: Mumbai, Maharashtra, India

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