All About IGTV

 Nowadays people are more interested in viewing online videos more than anything else. And that's why one of Instagram's newest features, IGTV, is where you can upload videos without worrying about the duration of the video. If utilized properly in your marketing strategy, the IGTV feature can easily turn out to be a game-changer in promoting your business or the content. So, let's go through everything you need to know about the feature and some helpful tips so that you can utilize the most out of it for your brand.



What is IGTV? 


The full form of IGTV is Instagram TV. As the name suggests, you can upload a video of up to 60 minutes of duration from your PC or Laptop. And if from your mobile, then you can upload a video of duration up to 15 minutes without any restriction. But to upload a video on IGTV, the video has to have a duration of a minimum of 60 seconds. IGTV is a good way of promoting your content in a long, engaging, and narrative way. 


Why Utilize IGTV For Business? 


Videos are most popular on social media platforms nowadays. And IGTV can play an enormous role in promoting your content descriptively. According to the Video Marketing Statistics conducted in 2020, 72% of people like to know about products and services through the help of videos. And currently, IGTV is a powerful video sharing and content creating platform, which can easily give a huge boost to your brand. It can be a great part of Instagram's marketing strategy and help you increase your social media reach.


Marketing Strategies For IGTV:


You can use numerous strategies for your Instagram marketing. But everyone has to start from the basics. So, the following are the basic ideas you can use to boost and promote your brand:

  1. Make a Video Series - Rather than uploading random videos on your IGTV, you can upload a series of videos. This is because a series creates a curiosity among the people to know about it more. So, it is better to upload a series of videos systematically and periodically.

  2. Create Comprehensive Tutorials - Viewers also like to know and learn new things. So, you can always upload comprehensive tutorials on IGTV. This is because they are engaging and you can share your experience with others as well through videos. 

  3. Offer Behind-the-Scenes Footage - Creating content and videos takes a lot of hard work. And while shooting them funny incidents and bloopers keep on happening. Remember that your audience enjoys watching those funny incidents and bloopers. 

  4. Stream an Event - You can always live stream events and collaborations like influencer campaigns. Then you can upload them on your IGTV so that even if your viewers missed it then they can always re-watch it through your IGTV.

  5. Publish Fascinating Interviews - An audience always likes exclusive content. So you can put on collaboration videos such as influencer campaigns and exclusive interviews on your IGTV.



Why Choose Unbox Social? 


Unbox Social's social media measurement tools provide you with a complete set of analytics tools that you can use to increase your social media reach and influence on any popular social media platform. With Unbox Social's social media measurement tools, you are offered in-depth analysis and regular reports on your brand and content, insight on your audience, scheduling and reminding of posts, and so on. 


You can make use of Unbox Social's social media competitors analytics tools which come with features like competition tracking. With Unbox Social's social media competitors analytics tools, you can get everything you need to know about your competitors so that you get to know their tactics and get ahead. Unbox Social also helps you find influencers best suited for your brand. Furthermore, the friendly user interface makes it a people's choice. 


To Sum Up: 


If you don't make use of the IGTV you'll be colossally missing out as Instagram's video-sharing platform is used by over 1.38 Billion users making it the third-most used social media platform. These basic ideas and strategies can help you get ahead of others. And you can always use analytics tools to lay out the strategies. Unbox Social's analytics tools can easily give you an upper hand. Grab your subscription today!


Location: Mumbai, Maharashtra, India

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